Alleviate rural poverty by providing an avenue for rural coffee farmers to access fair trade, organically grown, bird friendly, and shade grown niche export markets. Our first target area is Meru in Kenya's coffee producing region around the slopes of Mt. Kenya. This region is unique because it is one of the top coffee growing regions in the world; however, small farmers live in extreme poverty brought on by dependence on a monoculture export cash crop, which is plagued by low inconsistent prices diverting resources from more sustainable agricultural practices.